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PR finally gets its flowers at Cannes Lions

Golin UK’s The Misheard Version for Specsavers featuring singer Rick Astley took home the PR Lions Grand Prix, its second of the week; Edelman and Weber Shandwick also struck Gold.

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Richard Edelman reflects on Cannes and regrouping after a tough year

Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.’

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Gail Heimann’s retirement is a big loss for the PR industry

The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.

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Snoop Dogg embodies the magic of the Olympic Games

The West Coast rap legend is living his best life for all of us in Paris as he dives deep into the Olympic experience and embraces the magic of the greatest show on earth.

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FGS sale headlines busy week for agency transformation

The strategic advisory specialist firm is leaving the WPP holding company fold to take its chances with private equity ownership.

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Mars acquisition of Kellanova creates new food giant

The deal encompasses many enduring and iconic brands and will keep agencies on alert as the deal moves toward its conclusion in the first half of 2025.

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Impact message changes when you dig deeper into Bentley-Gallup survey

While the highlight number is striking and activist investors are having success in stemming DE&I initiatives, voters on both sides of the aisle still want companies to make statements on certain...

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Time for chief comms officers to prove value of seat at table

Half a decade after Business Roundtable put purpose on a par with profit, the dynamics of DE&I, ESG and sustainability threaten to become headaches CEOs don’t need.

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AI, fluid brands and synthetic focus groups

What a futurist and tech guru tell us about the future of communications, marketing and branding.

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5 takeaways from AI Deciphered

PRWeek teamed up with its siblings Campaign and MM+M to put on a three-track conference that sifted real actionable practice and insights on AI from the BS.

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We’re all word and language nerds at heart

Merriam-Webster this week added 200 words and definitions to its dictionary that demonstrate how culture fundamentally changes our language and reflects the landscape PR pros and journalists need to...

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Large agencies face a desperate sprint to the finish of 2024

Edelman lowered its growth prediction for the calendar year as the biggest global PR firms reflect on Q3 financials and closing out 2024 amid a pivotal U.S. election.

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PR agencies’ sprint to the finish — pt. 2

With Interpublic Group, WPP and Havas reporting this week, the Q3 agency holding company reporting season is over, but the overall trading environment remains challenging.

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Communication will decide an election too close to call

Donald Trump and Kamala Harris have just four more days to get their key messages across to a divided electorate and eke out votes in crucial swing states.

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Voters choose change in the year of elections

Donald Trump’s victory on Tuesday brought about the latest in a series of defeats for incumbent candidates in major democracies around the world.

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Trump dominated COP29, Davos will be the same

America’s President-elect was the main topic of conversation in Baku this week and he will be top of mind at January’s World Economic Forum, given Davos 2025 coincides with Inauguration Day.

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Cold pizza and warm sushi

It wasn’t all glamor in the working lives of the PR legends honored at PRWeek’s 2024 Hall of Fame dinner, but the hard work ultimately resulted in great achievements.

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Edelman staff cuts reflect an industry at a crossroads

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.

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Omnicom/IPG deal will revolutionize PR agency sector

OPRG will likely be the new home to iconic Interpublic firms Weber Shandwick and Golin following Omnicom’s acquisition of Interpublic Group.

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A look back at the good, the bad, the great and the sad PR events of 2024

Tumultuous elections, blockbuster agency M&As, a banner year in Cannes and saying goodbye to a true PR pioneer.

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