The best April Fools' ads of 2016
Election insurance, artisanal toilet paper, and free weed for agency staff. Happy April 1!
View ArticleYour call: How will agencies react to Obama's new overtime rules?
The Department of Labor has proposed doubling the cutoff for overtime pay.
View ArticleTime to move from talking to doing
As the elite of the CCO profession prepares to gather in New York City for the Arthur W. Page Society Spring Seminar, the time has come to move the agenda beyond academic debates into real actions.
View ArticleRichard Branson strikes somber tone on Virgin America-Alaska Airlines deal
The acquisition of Virgin America by Alaska Airlines will create the fifth-largest airline in the US - but English business magnate Richard Branson isn't celebrating.
View ArticleAlibaba's new comms head Jennifer Kuperman on guiding the company's future
Kuperman shared her goals and duties in her new role as the company continues on what she calls its "natural evolution."
View ArticleExperts: Millennials aren't lazy, they are stressed out
Panelists at the Arthur W. Page Society's Spring Seminar in New York on Thursday challenged the stereotypical notion that millennials are merely entitled brats.
View ArticleWhy your previous intern should hire your new one
Take it from an intern: Sometimes the best person to choose your next intern is the person currently in the role.
View ArticleMillennial is not a catch-all term
The much sought-after millennial demographic was firmly under the microscope at this week's Arthur W. Page Spring Seminar, where delegates discovered it is not a group that can be defined using lazy...
View Article8 tweets equally in favor of ending the pay gap on #EqualPayDay
Companies and organizations took to Twitter to call attention to the wage gap between men and women and showcase their efforts toward pay equity.
View ArticleSprint apologizes after 'ghetto' attack ad on T-Mobile
The wireless carrier's CEO first taunted rival T-Mobile with the ad, which features customers sounding off about wireless service. He quickly changed course after receiving outraged messages on Twitter.
View ArticleHow 3 brands quickly jumped on Snapchat's new emoji video feature
Sour Patch Kids, Mountain Dew, and General Electric took different approaches with the Snapchat update.
View ArticleWhy executives should welcome their new Facebook overlords
A growing number of business and PR executives are embracing Facebook as a thought leadership platform. The question isn't so much "why?" but "why not?"
View ArticleYour call: Between Clinton and Sanders, who won the ninth Democratic debate?
The two faced off in a heated exchange in Brooklyn.
View ArticleSnapchat defends Bob Marley 4/20 filter from blackface accusations
Some social media users accused Snapchat of racism, others complained about the late reggae superstar's association with the marijuana holiday.
View ArticleTarget emphasizes support for inclusivity with transgender bathroom policy
Target reiterated that it "welcomes" transgender employees and customers to use the bathrooms and dressing rooms corresponding to their gender identity.
View ArticleCheerios, Hamburger Helper delete Prince tribute tweets following complaints
Twitter users were not happy with the brands inserting their products into the conversation around a celebrity death.
View ArticleHow a guy with a 'z' at the end of his name ascended to the top in PR
Cargill's Mike Fernandez used his acceptance speech at the PRSA Paladin Award Ceremony to send out a call to action to the industry on diversity.
View ArticleCoachella report: Why brands need to get in the van
Coachella proves that bands need brands more than ever. Here's how to partner with artists without spoiling the show.
View ArticleTake Your Kid to Work Day might be distracting, but these 9 brands show why...
Brands used the national day to inspire children, showcase workplace flexibility and employee perks, and playfully engage consumers.
View Article(Real) White House resurrects (fictional) West Wing press secretary for...
The press secretary from the real West Wing met the fictional one for a serious message at Friday's press briefing.
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