Poll: Lack of diversity to blame for Pepsi ad debacle
Asked how Pepsi could have "missed the mark" so badly with its ad starring Kendall Jenner, PRWeek readers pointed the finger at a lack of diversity in marketing.
View ArticleCross-cultural marketing is the key to targeting Gen Z
Snappy new terms like GenZennial are compelling buzzwords but communicating with Gen Z calls for a more nuanced approach.
View Article'The Kingmaker' abdicates: Mossberg is retiring
104 West CEO Patrick Ward reflects on the career of Walt Mossberg, his legacy, and their 25-year friendship.
View ArticleMcDonald's honors Al Golin
McDonald's told the story of the brand's relationship with the Golin founder and thanked him and his family on Facebook and Twitter.
View ArticleUnited Airlines needs to do better
The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.
View ArticleOscar Munoz on GMA: 'I did not express the proper sentiment initially'
In his first television interview since passenger David Dao's removal from a Sunday flight, the United Airlines CEO again said he felt "shame" about the incident.
View ArticleYour call: How long will Sean Spicer last as White House press secretary?
Weeks or months? Or out by Easter? Vote below or tweet at @prweekus with your vote.
View ArticlePR lessons from Al Golin and United Flight 3411
The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.
View ArticleSNL puts Sean Spicer (back) in a bunny suit for Hitler comments
An Easter treat for everyone: Melissa McCarthy yells at kids at an Easter egg roll.
View ArticleYour call: Do social media crises even matter?
Will Pepsi's Kendall Jenner ad hurt its bottom line? Will people stop lacing up Adidas sneakers?
View ArticleIt's our time - Just do it
The social media playbook is still being written but PR pros are uniquely positioned to take advantage of new opportunities on behalf of their brands and clients.
View ArticleThe one thing employers really want from this year's college grads
In a word, respect, according to 2017 PRWeek Outstanding Student Tish Carmona.
View ArticleYour call: Has the chief communications officer title gone out of style?
With an emphasis on all things integrated in vogue, do executives no longer strive for the chief communications officer title? Vote below or tweet at @prweekus with your answer.
View ArticleAgency revenue still rising in era of integration and transformation
PRWeek's annual Agency Business Report content will be live first thing Monday - the big story is that PR is becoming one cog in a wheel of wider services.
View ArticleSome brands use the Force, others fall to the Dark Side on #StarWarsDay
Nothing but Star Wars. How 15 brands are geeking out on May the Fourth.
View ArticleWhat's your favorite brand film of the past year?
Lifeline by Qualcomm? The Escape by BMW? Lo and Behold: Reveries of the Connected World by NetScout? Vote below or tweet at @pweekus with your answer.
View ArticleFilm is the form for effective brand storytelling
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has...
View ArticleCarter's getting his nuggs. How Wendy's and Twitter responded
It's a record. Nevada high schooler Carter Wilkerson bested Ellen DeGeneres' record on Tuesday for the most retweets, making him a social media legend. Now what to do with a year's worth of chicken...
View ArticleWatch: Florida firms team up for Mother's Day anti-abuse PSA
Uproar PR and Spry partnered with Harbor House of Central Florida on the public service announcement.
View ArticlePoll: Spicer or Sanders? You pick
Should President Trump stick with Sean Spicer behind the podium? Or go with deputy Sarah Huckabee Sanders? Take our poll or tweet at @prweekus with your answer.
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