'In the old days, we'd label it gross': 5 PR pros on Jack in the Box's...
However, a PRWeek poll found most respondents don't mind the cheeky campaign.
View ArticleHelicopter view of marketing services won't favor PR
PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.
View ArticleInterview with the chatbot: For one, she's very confused about the concept of PR
A quick Q&A with a 20-month-old chatbot from Microsoft.
View ArticlePoll: Do you believe Omarosa?
Poll time: Which former reality-show star is more believable? The president or Omarosa?
View ArticleNo princesses here: What fictional PR superstar do you identify with?
The PRSA's "PR princess" quiz inspired us to do our own poll.
View ArticleDon't lose your head in the dog days of August
PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.
View ArticlePoll: Quarterly earnings? Or results every six months?
Less work for executives versus more transparency for investors.
View ArticleSteve Schmidt says he "tap-danced on the White House lawn" - but never lied
Portrayed by Woody Harrelson in a 2012 HBO film, the former Schwarzenegger, George W. Bush, and John McCain adviser is still the king of the one-liners.
View ArticleToo integrated? KFC wants you to name your baby Harland
Would you name your kid after a fast-food chain's publicity stunt?
View ArticleTaking a knee: Did Nike do the right thing with its Colin Kaepernick ad?
Was it smart for Nike to partner with the polarizing quarterback?
View Article'This is what a brand with powerful purpose looks like': PR pros on Nike's...
Industry pros on social media are mostly applauding Nike's embrace of the polarizing quarterback.
View ArticleBrands: Doing nothing is no longer an option
Taking a stand is fraught with risk and potential downsides, but iconic brands such as Nike and Levi's are embracing danger and drawing a line in the sand on issues as various as immigration, race...
View ArticlePRWeek embraces new ideas at Chicago conference
Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.
View ArticlePRWeek U.S. celebrates 20 years with trivia quiz
Savvy PR pros, put on your thinking caps - you can win up to $100 from September 18-20 by tweeting your results @PRWeekUS.
View ArticleThe Bert and Ernie relationship debate: How should Sesame Workshop have...
Were you happy with Sesame's response? Or would you have gone in a different direction?
View ArticleDon't ask permission, just do it
White House political veteran Jennifer Palmieri this week passed on advice that all communicators can learn from at USC's Lead On! Women in Communication Leadership Forum.
View Article6 quick takes on what the Adobe-Marketo deal means
Here's what journalists and marketing analysts said about the Adobe-Marketo acquisition
View ArticleVote now: What is the best PR campaign of the past 20 years?
PRWeek selected 20 of the best campaigns for you to choose from. Scroll down to the bottom of the page for voting options. The deadline to vote is Monday, October 1, at noon.
View ArticleWas Weight Watchers' rebrand to WW a smart move?
PRWeek wants you to weigh in (get it?)
View ArticlePRWeek U.S. picks 20th Anniversary Trivia Quiz winners
Three savvy PR gurus picked up $100, $75, and $25 gift cards.
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