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The most-read-about people of 2018

PRWeek's top people move stories of the past 12 months.

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Should Netflix have turned a blind eye to the Bird Box Challenge?

The streaming service tweeted a message warning people not to hurt themselves with the latest dangerous social media dare.

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Did Burger King's gibberish tweet get your attention?

Or was it more flamed out than flame-broiled?

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Keep calm and communicate on

High-profile developments such as GM's business transformation announcement on Monday call for strong and considered reactions from all concerned - especially the communications department.

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Clipping Bush, China prep, and learning to say thanks

A staffer from the 1988 presidential campaign on lessons learned from the 41st president.

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Burger King assumes top spot on App Store following #WhopperDetour stunt

People within 600 feet of a McDonald's can unlock a deal for a penny Whopper using the Burger King app.

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Did Kevin Hart need to step down as Oscar host?

Was an apology enough, or could he have turned this into a "teachable moment" on the Oscar stage?

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Truth well told is excellent mantra for future

The inspiration on show at PRWeek events this week shows there's more that binds us together than divides us in an environment where a truth well told is an appropriate guiding principle.

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Would you ditch your smartphone for one year?

Someone who takes part in Vitaminwater's #NoPhoneForaYear challenge will win $100,000.

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Twitter crowns KFC 'best brand voice'

...and 10 other brands that won Twitter in 2018.

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Did The UPS Store need to delete its controversial Christmas tweets?

Should a brand ever delete a tweet? After all, Twitter never forgets.

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The road ahead in 2019

A long read for the holidays reflecting on developments in PR, politics, and business in 2018 and analyzing the implications and trends set to define next year.

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Top tidings: Vote for the best agency holiday video

Scroll down to cast your vote for the best video or GIF holiday message from an agency.

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The most-read agency stories of 2018

The biggest agency merger in recent memory resulted in several stories in the year's top 10.

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PRWeek's most-read content of 2018

Stunt or brilliant activation? Either way, Denny's fake press release topped the list for 2018.

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The most-read-about brands of 2018

Stunts, suntans, and smart activations.

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The most-read deal stories of 2018

WPP started the year with a bang with the most-talked-about agency combination in some time. Also: what's an affiliate agency?

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The most-read-about people of 2018

PRWeek's top people move stories of the past 12 months.

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Should Netflix have turned a blind eye to the Bird Box Challenge?

The streaming service tweeted a message warning people not to hurt themselves with the latest dangerous social media dare.

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G&S wins PRWeek agency holiday card contest

G&S' video cruised to a festive victory in the year-end contest.

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