Edelman stumbles in pursuit of $1bn revenue target
As a bellwether of the overall health of the PR industry, Edelman's 2018 financials are a stark reminder of the challenges of achieving real growth on top of a large existing base in the current...
View ArticleIs real-time marketing in 2019 just...boring?
Some think it's time for brands to focus elsewhere.
View ArticleGoodbye Texties and Biters, hello Archies
As Text100 and Bite re-form as Archetype, former staffers have been reminiscing about the fundamental role the two tech firms played in their careers.
View ArticleDid Skechers' ad poking fun at Nike's shoe blowout blow?
Was the move smart or distasteful? Take our poll.
View ArticleCelebrating women in PR
International Women's Day provides an excellent opportunity to pay tribute to the amazing female communicators who lead the way in the PR business.
View ArticleWhat brand ruined National Cereal Day on Twitter?
Three brands in particular went against the grain of yummy #NationalCerealDay tweets.
View ArticleTimeline of a crisis: Boeing under the microscope
President Trump on Wednesday grounded Boeing 737 Max 8 operation in the U.S.
View ArticleWhich brand activation won SXSW?
Were you most wowed by Vice, HBO's "Game of Thrones," or Amazon Prime Video's "Good Omens"?
View ArticleIs it time for Bud Light and Miller Lite to end the #corntroversy?
The brands have been publicly duking it out for seven weeks. Don't they have anything else to do?
View ArticleCelebrating 20 years of the PRWeek Awards US at the Nasdaq
What's better than 20 candles? Ringing the closing bell of the Nasdaq stock exchange.
View ArticleWatch: Ringing in 20 years of PRWeek Awards US
The PRWeek Awards are set for tonight in New York City.
View ArticleA night of inspirational communication
Last night's PRWeek U.S. Awards highlighted the best work of the past 12 months as well as the previous two decades, but one young communicator eclipsed the professionals with his remarkable presence...
View ArticleWatch: David Hogg's speech at 2019 PRWeek U.S. Awards
Watch the stirring speech our Communicator of the Year gave last Thursday night in New York City.
View ArticleBrand Film Festival New York 2019: Officially selected films revealed
It's less than 40 days until the big night. See what brand films will be shown at the Paley Center in New York on May 2.
View ArticleBCW rolls out 'Moving People' positioning
CEO Donna Imperato introduced the agency tagline on Wednesday morning.
View ArticleAre April Fools' Day stunts from brands foolish?
Is it too risky for brands to joke around? Take our poll.
View ArticleThe PRWeek 2019 'One Shining Slogan' Bracket
There have been a lot of memorable brand taglines over the years. Now, you get to decide what the most iconic one of them all is.
View ArticleAgency branding must be more than just word salad
BCW is the latest PR agency to set out a new stall in a bid to differentiate itself in the market.
View ArticleAnnouncing the winner of the PRWeek March/April issue cover contest
Entercom's Hall of Femme-inspired design conveying the message 'Harmonious in difference, united in strength' stood out above rest.
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