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#BabyNut: Which other mascot would you like to see as a baby?

Baby Yoda has taught us that babifying is in.

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Reputation matters

The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.

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PRWeek's most-read-about people of 2019

Big hires -- and a Slim Jim superfan -- caught readers' attention this year.

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Honoring exceptional women: Vote in PRWeek's Hall of Femme cover contest

PRWeek is asking the industry's creative genius to submit ideas for our March/April issue that celebrates the Hall of Femme and Women to Watch honorees.

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No foregone conclusions in modern PR firm practice

From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.

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Kim and Kanye order KFC. Say what now?

*Thinking emoji plus French flag.*

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How to get Kimye to tweet your brand for free

Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.

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Jif tries to end #JifvsGIF debate. Where do you stand?

Hard or soft “g”?

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When rapid response gets physical: PR pros praise Symone Sanders

The Biden strategist helped drag a vegan protester off-stage at a victory rally.

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Tito’s to customers: Please don’t make hand sanitizer with our vodka

DIYers, listen up.

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Corona survey reinforced negative clichés about PR and journalism

A PR firm’s survey with dubious methodology and scaremongering headline findings provided the backdrop for a depressing cautionary tale about how quick clicks and not robust journalism are driving...

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SXSW: To cancel or not to cancel?

Brands are pulling out of the event every day over coronavirus fears.

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Live blog: The latest on how coronavirus is affecting PR and marketing

The latest: NY-DC Acela trips postponed.

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Femme honorees blazing a trail in changing times

Besides being outstanding PR pros, the 2020 Hall of Femme honorees have fantastic, wide-ranging musical tastes.

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Advice from Twitter on how to, and not to, tweet during coronavirus

Twitter Next global head Alex Josephson gives brands his two cents.

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Announcing the winner of the 2020 PRWeek Hall of Femme cover contest

Porter Novelli's homage to historical moments in the women's rights movement won over the judges.

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PRWeek US postpones annual awards gala

A new date for the PRWeek US Awards 2020 celebration will be communicated as soon as possible.

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What’s your preferred handshake replacement?

The elbow bump? The foot tap?

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Unprecedented times require clear and calm communication

The U.S. can come through the COVID-19 crisis, albeit not completely unscathed, but it will require robust leadership and much stronger and more effective emergency measures.

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PRWeek survey: The implications of COVID-19 for the PR industry

Please take three minutes to complete our survey on how the novel coronavirus is affecting the PR industry.

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