Social media outcry after Pepsi reintroduces aspartame
Although it hasn't been proven that the ingredient can cause cancer, some customers accused the soft-drink-maker of putting profits before safety by re-adding aspartame.
View ArticleFacebook delivers the news publishers don't want to hear
Gulp. Media outlets are preparing for a drop in referral traffic after Facebook said it will prioritize posts from friends in News Feed over those by media outlets.
View ArticleWith clock ticking, Trump campaign beefs up communications team
The campaign has hired Jason Miller and Michael Abboud in communications roles and digital strategist Vincent Harris.
View ArticleCannes curated
As the warm glow of Le Cote D'Azur fades into the distance and delegates return to disparate locations across the globe PRWeek wraps this year's festival and gives you the full skinny and top takeaways...
View ArticleFacebook's latest tweak shows its uneasy relationship with brands, media
For media outlets, the platform's 1.6 billion users just got a little harder to reach.
View ArticleWatch: John Cena body slams prejudice in latest Love Has No Labels PSA
The wrestling superstar is appearing in the latest spot in the Ad Council's Love Has No Labels campaign and taking the fight to prejudicial attitudes.
View ArticleWatch: Agency leaders sound off about the 2016 Cannes PR Lions
Omnicom Public Relations Group's Karen van Bergen and Weber Shandwick's Andy Polansky react to the PR Lions being dominated by creative firms...again.
View ArticleCannes: PR needs to redefine the battlefield of creativity
We earn it: As we rush to compete on creative, let's not forget to celebrate what makes PR unique in the marketing mix.
View ArticleWatch: Chipotle imagines the rise and fall of two fictional fast-food...
The film follows the story of Evie and Ivan, two budding entrepreneurs who start out innocently enough selling orange juice and lemonade
View ArticleWhy we skipped the PR Lions
The disconnect between the PR industry and the Cannes Lions judges is very real, and it results in great advertising work, but not great communications work, winning awards.
View ArticlePR is set to trump advertising
Controversies over the poor showing of mainstream PR firms in their core Lions categories at Cannes masked concerns from the ad sector about the tide of change moving firmly into the realm of earned...
View ArticleHow brands are using the Pokémon Go craze to 'catch 'em all'
While brands use Pokémon Go to lure consumers, police departments and universities across the nation are tweeting out PSAs concerning the distracting new game.
View ArticleClinton team celebrates Sanders endorsement with Snapchat filter
The Democratic campaign bought a Snapchat filter to put an exclamation point on the end of the Clinton-Sanders rivalry on Tuesday morning.
View ArticleWatch: X Ambassadors lend Wounded Warrior Project a hand with new 'Unsteady'...
The band decided to pitch in to help the veterans' charity after getting their start in a military town.
View ArticleBrexit demystified
PRWeek editor-in-chief Steve Barrett tries to explain a crazy last month in British politics to the rest of the world.
View ArticleSetting the stage for Trump in Cleveland
Donald Trump's campaign manager talked to the media about showing off his candidate's personal side this week at the Republican National Convention as 15,000 journalists converge on Cleveland.
View ArticleWatch: 5 questions for the RNC's Sean Spicer on the eve of the Republican...
Frank Washkuch caught up with Sean Spicer, chief strategist and communications director for the Republican National Committee, as his party's convention was about to kick off in Cleveland.
View ArticleRNC night one: Trump makes 'surprise' appearance; Rudy delivers the red meat
The presumptive Republican nominee introduced his wife, who sought to humanize the real-estate magnate. The rest of the night was dedicated to national security.
View ArticleDenny's parodies Taylor Swift response to Kanye call leak
Taylor Swift, Kanye West, and Kim Kardashian - the three ingredients of Denny's real-time marketing breakfast promotion.
View ArticleBush speechwriter says comms team must take Melania rap
George H.W. Bush adviser Dan Hill believes Trump campaign manager Paul Manafort should take blame in plagiarism row, admit team's mistake, ensure it doesn't happen again, and reclaim the message and...
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