Political messaging in an abnormal time
The lead-up to a polarized 2020 presidential election is playing out in extraordinary circumstances prompted by the COVID-19 pandemic and continuing horrific instances of racial injustice.
View ArticleKeep the faith as a COVID-19 summer turns into fall
The resilience of everyone has been tested to the extreme by the events of this year, but the PR industry has shown it has the strength and resilience to come through the other side battered but unbowed.
View ArticleA pause for reflection on purpose
At a time when society is being challenged to the extreme on so many fronts, it has never been more important for businesses and brands to step up and provide the purposeful leadership for which so...
View ArticleDemocrats want more info about about $250m HHS COVID-19 campaign
They’re concerned it could be a de facto Trump campaign ad.
View ArticleThe upside of a terrible pandemic
"I’ve never seen such widespread angst and low-grade depression. So, you might think I’m off my rocker when I tell you I’m optimistic about what’s ahead."
View ArticleHHS comms aides interfered with CDC COVID-19 reports: Politico
Politically appointed comms aides demanded and received the right to review HHS and CDC communications with doctors and the public, according to media reports.
View ArticlePR can flourish in these trying times by swiftly pivoting
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change.
View ArticleSWAT mentality will persist after COVID-19
Communications teams have led a change in culture at organizations that is a necessary and overdue disruption.
View ArticleSteve Barrett on PR: Fred Perry fights back against extremist adoption
The iconic British clothing brand has halted sales of its black and yellow shirt in the U.S. due to its uptake by neo-Nazi thugs – but how should marketers respond when their brands are subverted?
View ArticleTesla reportedly eliminates PR department
Reporters haven’t heard back from the electric car maker’s comms team in months.
View ArticleKraft quickly runs out of free Mac and Cheese with #SendNoods campaign
The push is getting mixed reviews on Twitter.
View ArticleEven Ocean Spray’s CEO can’t escape the ‘Dreams’ TikTok craze
The brand is enjoying its moment in Fleetwood Mac’s spotlight.
View ArticleRaid, Terminix miss opportunity of an election to tweet about debate fly
Doesn’t this feel like a big missed opportunity?
View ArticleSteve Barrett on PR: 5 reasons you can’t afford to miss PRDecoded
Next week’s PRWeek PRDecoded: Purpose in Action conference and the Purpose Awards have never been more relevant for ambitious PR professionals.
View ArticleProfits and purpose are inextricably linked
The work honored at this week’s PRWeek Purpose Awards and the sessions at the PRDecoded: Purpose – Time for Action conference provide the templates for future communicators and businesspeople.
View ArticleFigs pulls ad. How should the scrubs brand handle future marketing efforts?
The brand's latest ad offended female healthcare pros.
View ArticleIs it ever a good idea for a brand to pick a fight with Wendy’s on Twitter?
Dunkin’ tried and unsurprisingly failed this week. Or did they?
View ArticleSteve Barrett on PR: 6 degrees of “How the hell do I keep up…?”
Seven months of lockdown have turned even the most placid, measured and calm PR professional into a frazzled mess of contradictory feelings. But the work must go on and the pace of change and...
View ArticleHow these 7 brands mocked Kim Kardashian West’s private island birthday bash
Brands also have “close inner circles” and “private islands,” ya’ know.
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