#FlaminHotFaceOff: Frito-Lay wants consumers to choose between Cheetos or...
Which ‘Flamin’ Hot’ snack is the best?
View ArticleNot so super communication disrespects sporting heritage
The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.
View ArticleTwitter joins live audio platform race by opening Clubhouse rival Spaces
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
View ArticleHow 9 brands are reacting to Twitter’s improved image crops
Home Depot’s giant skeleton is particularly happy about the change.
View ArticleThe big return to hybrid work has many nuances
As "le grand retour" looms on the horizon for the people business that is PR, employers and employees alike are working out the full implications of the new normal.
View ArticleWill Wingstop’s social media manager get fired or promoted for ‘horny’...
Was Wingstop’s public flirtation with a Twitter user harmless or way too spicy?
View ArticleLGBTQ visibility leads to acceptance
The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic.
View ArticleSlack backs off Hummus Day celebration amid Middle Eastern conflict
Some speculated it was because the notification sounds too much like the Palestinian militant group “Hamas.”
View ArticleDoes the term ‘geriatric millennial’ offend you?
… or do you welcome the moniker with open arms?
View ArticleCDC botched mask guidance
Last week’s announcement on mask-wearing by the CDC led to more confusion than clarification, and underlined the fact that health issues will be on every PR person’s radar for the foreseeable future.
View ArticleIs it time for the video call madness to end?
...or is it a pandemic trend you hope will stick around?
View ArticleBrand film comes of age
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
View ArticleHall of Femme is testament to the resilience of PR
The Class of 2021 represents an industry that reacted admirably to the challenges of the past 15 months while juggling multiple other responsibilities simultaneously.
View ArticleEvian capitalizes on Cristiano Ronaldo’s Coca-Cola snub
The soccer star made it clear he is not a fan of the soft drink at a Monday press conference.
View ArticleCoca-Cola, Heineken or water: Which product placement would you remove?
It’s been a tough week for product placements.
View ArticlePress conferences: It’s complicated
From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and...
View ArticleCannes Lions PR shortlist tells a familiar tale
If the PR shortlist is any indication of overall trends, PR firms once again struggled to compete with their advertising colleagues when it comes to recognition at this virtual renewal of the Festival...
View ArticleDeclan Kelly affair is not a good look for the PR profession
The Teneo CEO’s resignation this week following revelations about inappropriate behavior at a fundraiser in May has put the advisory firm’s whole modus operandi in the spotlight.
View ArticleSay hello to the new PRWeek
As we prepare to reintroduce in-person events, we’ve modernized our logo and refreshed our website to bring you even more of the best information and insight about the increasingly important worlds of...
View ArticleGoing for gold - the Olympic dream lives on
As one of the most unusual and problematic Olympic Games gets set to start in Tokyo, communicators and marketers are tweaking their normal playbook to take advantage of what is still a unique branding...
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