Impact message changes when you dig deeper into Bentley-Gallup survey
While the highlight number is striking and activist investors are having success in stemming DE&I initiatives, voters on both sides of the aisle still want companies to make statements on certain...
View ArticleTime for chief comms officers to prove value of seat at table
Half a decade after Business Roundtable put purpose on a par with profit, the dynamics of DE&I, ESG and sustainability threaten to become headaches CEOs don’t need.
View ArticleAI, fluid brands and synthetic focus groups
What a futurist and tech guru tell us about the future of communications, marketing and branding.
View Article5 takeaways from AI Deciphered
PRWeek teamed up with its siblings Campaign and MM+M to put on a three-track conference that sifted real actionable practice and insights on AI from the BS.
View ArticleWe’re all word and language nerds at heart
Merriam-Webster this week added 200 words and definitions to its dictionary that demonstrate how culture fundamentally changes our language and reflects the landscape PR pros and journalists need to...
View ArticleLarge agencies face a desperate sprint to the finish of 2024
Edelman lowered its growth prediction for the calendar year as the biggest global PR firms reflect on Q3 financials and closing out 2024 amid a pivotal U.S. election.
View ArticlePR agencies’ sprint to the finish — pt. 2
With Interpublic Group, WPP and Havas reporting this week, the Q3 agency holding company reporting season is over, but the overall trading environment remains challenging.
View ArticleCommunication will decide an election too close to call
Donald Trump and Kamala Harris have just four more days to get their key messages across to a divided electorate and eke out votes in crucial swing states.
View ArticleVoters choose change in the year of elections
Donald Trump’s victory on Tuesday brought about the latest in a series of defeats for incumbent candidates in major democracies around the world.
View ArticleTrump dominated COP29, Davos will be the same
America’s President-elect was the main topic of conversation in Baku this week and he will be top of mind at January’s World Economic Forum, given Davos 2025 coincides with Inauguration Day.
View ArticleCold pizza and warm sushi
It wasn’t all glamor in the working lives of the PR legends honored at PRWeek’s 2024 Hall of Fame dinner, but the hard work ultimately resulted in great achievements.
View ArticleEdelman staff cuts reflect an industry at a crossroads
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.
View ArticleOmnicom/IPG deal will revolutionize PR agency sector
OPRG will likely be the new home to iconic Interpublic firms Weber Shandwick and Golin following Omnicom’s acquisition of Interpublic Group.
View ArticleA look back at the good, the bad, the great and the sad PR events of 2024
Tumultuous elections, blockbuster agency M&As, a banner year in Cannes and saying goodbye to a true PR pioneer.
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