Is 22 Pushups this August's Ice Bucket Challenge?
A new phenomenon has taken root on social media in August, the same month the ALS Ice Bucket Challenge proliferated two years ago, to demonstrate the power of the internet as a viral communications...
View ArticleWatch: Honda remakes Now is the Moment spots with singing cats
Meow is the Moment celebrates the arrival of International Cat Day.
View ArticleWhat brand real-timed #PhelpsFace best?
Brands got serious - terrifyingly, deadly serious - on Twitter after seeing swimming legend Michael Phelps put his game face on.
View ArticleWatch: Unilad's founders on what makes a piece of content go viral
In two years, Unilad has gone from zero to 30 million monthly unique visitors.
View ArticleOlympic tales make the best stories
Rio 2016 demonstrates why the Olympics are such a compelling environment within which brands can embed themselves and establish their own narratives.
View ArticleCisco CEO denies company leaked inflated job-cut number
Chuck Robbins rebuffed accusations the company fabricated layoff numbers on CNBC Thursday morning.
View ArticleWatch: Samsung brings the story of a marathoner from Lesotho to the world
The technology giant teamed up with Ketchum Sports & Entertainment and other agencies to produce and distribute a short documentary and VR film.
View ArticleThe personal story behind #22Kill social media phenomenon
A humbling conversation with one of the U.S. Army veterans behind the #22PushupChallenge highlights the power of media and social media in driving brands, causes, and organizations.
View ArticleHalf-apology doesn't help #LochMess
After leaving Brazil in the wake of a fantastical robbery, the Olympian issued an apology many found wanting.
View ArticleLochte loses Speedo sponsorship after botched robbery story
The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of apologizing, and then actually apologizing for his behavior during the 2016 Summer Olympic...
View ArticleTwitter side-eyes Ryan Lochte Dancing with the Stars story
Days after losing his sponsors, rumors have emerged Lochte will once again find himself on primetime as a competitor on the popular ABC show.
View ArticleCase for sustainable Obamacare rests with cost narrative
Proponents of the Affordable Care Act have failed to get the message across that the current spike in chronic care provision and high costs will not last forever.
View ArticlePOLL: Is mommy blogging dead?
The state of the mom blog has sparked a debate. Are they dead or have they just evolved? Tell us what you think by casting a vote in our latest poll.
View ArticlePOLL: Is San Francisco 49'ers QB Colin Kaepernick at fault for choosing to...
Tell us where you stand in our latest poll.
View ArticleWhere does Springsteen end and Trump begin?
The febrile atmosphere and confrontational debates conjured up by this year's divisive general election campaign are being played out across all elements of U.S. society, including music and sport.
View ArticleApple's Twitter account jumps the gun on iPhone 7 announcement
The tech company spoiled its own announcement with a mistimed tweet about the iPhone 7. Doh!
View ArticleThe PR Week 09.08.2016: New influencers, Starbucks launches original series,...
PRWeek's Steve Barrett chats about news of the week and other industry trends with special guests Dustee T. Jenkins, SVP of comms at Target and PRWeek UK's EIC, Danny Rogers.
View ArticleWatch: KFC kicks off football season with its own expansion team
Meet the Kentucky Buckets, the football squad (dreamed up by KFC) coached by actor Rob Riggle.
View ArticleEverything's up for grabs for the agency of the future
McDonald's has foregone a 35-year relationship to throw in its lot with the "agency of the future" - it's a sign that clients are considering all options to save money and supercharge their marketing.
View ArticleTrio of CEOs, CMOs headline lineup for PRWeek Conference
Sessions with prominent journalists are also on the agenda.
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