5 reasons to join PRWeek in Chicago next week for PRDecoded
A stellar cast of speakers and delegates will dig deep into purposeful communication, the future of the PR profession, DE&I, the impact and opportunity presented by AI, and much more.
View Article8 top takeaways from PRDecoded
PR pros gathered in Chicago last week for PRWeek’s best and most diverse PRDecoded conference so far.
View ArticleWords matter more than ever
The horrific events of the past few weeks in Israel and Gaza have left many people struggling to find the right words to respond.
View ArticleThe bright future of PR
Reflecting on the history of PRWeek's 40 Under 40 — and anticipating what's ahead for this year's class of honorees.
View ArticleBad Bunny signals the way for Hispanic comms
Bilingual ads, Spanish language on packaging and diverse creative teams are the hallmark of modern omni-cultural marketing.
View ArticleWhat PR can learn from the ad industry
PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.
View ArticleNo advertiser owes a media platform their money
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic.
View ArticlePerseverance, hard graft and teamwork define Hall of Famers
PRWeek’s talented Hall of Fame 2023 class represents the values and qualities that underpin the best of American business and culture.
View ArticleTwitch relaxes sexual content guidelines, but they still could endanger ad...
“Highlighting” fully clothed breasts may be costly for some content creators, in one example of how the guidelines could create confusion.
View ArticleOut of 2023 and into 2024
Reflections on some of the big issues of a difficult year as 2023 draws to a close and the PR sector prepares for what is likely to be an even more frantic 2024.
View ArticleChocks away for a maxi-quadrennial 2024
Caution and skepticism still abound but all the traditional indicators and trends suggest we are in for a super-positive year ahead.
View ArticleAlaska Airlines emergency was a blowout but don’t call it a 'PR crisis'
PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the...
View ArticleBurson eyes its place atop the PR agency mountain
A bold merger of WPP’s two most iconic PR agency brands could leapfrog the newly combined entity above Edelman into the No. 1 position, based on last year’s PRWeek rankings.
View ArticleThe alternative pioneers of PR
Hidden History unearths the neglected diverse roots of the public relations industry.
View ArticleSuper Bowl is the last bastion of old school media extravagance
One in three Americans watched the big game this year while PR firms were busy activating on behalf of their clients on media row and elsewhere in host city Las Vegas.
View ArticleTougher times for PR agencies in 2023 but direction of travel still good
As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.
View ArticleVaseline restores street art to improve skin health
The Unilever brand has enlisted artists to refurbish their original public art, this time enhanced with QR codes.
View ArticleBusiness must continue to do the right thing on social issues
The economic situation has tightened in the past 12 months and the prevailing sentiment about so-called wokeness is more febrile. But as the economy improves, business should redouble efforts to engage...
View Article25 years of PRWeek Awards reflect massive change in PR industry
Over 800 PR pros gathered at Cipriani Wall St. Thursday night to honor an industry that has evolved exponentially since the first ceremony in February 2000 and is truly demonstrating its value.
View ArticleFunky ice cream and big chunks of values
Unilever’s decision to divest its ice cream business, including social activist brand Ben & Jerry’s, is just one of the myriad stories from the past week that test the mettle of PR pros now working...
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