Agency Business Report 2023: Editor's letter
Another year of double-digit growth proves PR is being taken seriously at the highest echelons of organizational management.
View ArticleGlobal Awards winners reflect increasing industry impact
As the milestone of a decade of PRWeek Global Awards winners is reached, the quality of work honored bodes well for an industry at the top of its game across the whole world.
View ArticleDisinformation is the new pandemic
Pfizer’s comms chief Sally Susman addressed the Project Veritas sting and other big issues for PR professionals as part of PRWeek’s first live podcast, in conversation with Richard Edelman.
View ArticlePride in PR: Genuine allyship is required more than ever
The LGBTQ+ community is under fire like never before and brands must be prepared to play the long game and demonstrate authentic values if they are serious about being supportive.
View ArticleAI. Climate protests. Spike Lee. All in a week’s work at Cannes
With COVID disappearing in the rear-view mirror, this year’s celebration of communications and marketing is set to be bigger and better than ever – in more ways than one.
View ArticleThe full skinny on the Cannes PR shortlist
The contenders for the coveted PR Lions have been announced early this year, giving the industry more time to ruminate on the trends in play and a longer sense of hope and anticipation.
View ArticlePR Lions: Many a slip ’twixt cup and lip for comms firms
PR agencies were once again left frustrated about their apparent inability to make a mark in the Cannes Lions category that bears their name, as ad firms continued to dominate.
View Article5 final takeaways from Cannes
The dust has settled on Cannes for another year and millions of words have been written about it. Here are 5 thoughts to fulfil your curiosity and fuel your creativity as we head into summer.
View ArticleYouTuber Colleen Ballinger ignores PR advice in bizarre response to grooming...
PR practitioners, look away.
View ArticlePower Listers step up to the plate
In a complex world where businesses must lead on trust and repair fractures in society while also transforming their enterprises amid fundamental technological change, senior comms counsel has never...
View ArticleMcDonald’s didn’t plant the Grimace Shake trend — and it almost didn’t respond
A McDonald’s social media director shared an inside look at how the company managed the purple blob craze.
View Article5 things to reflect on during the summer break
As PR pros spend some well-deserved time off with their friends and families there is no shortage of issues to keep their brains ticking over in the background.
View ArticleStick by your brands and your people
Commentary around companies’ second-quarter earnings sheds light on the impact of marketing by brands including Bud Light and Miller Lite that was attacked by conservative critics.
View ArticleDon’t forget that PR is meant to be fun
Running summer experiential activations in locations across the country is the day-to-day reality for many PR pros – and there’s nothing wrong with that.
View Article25th celebrations spearhead big few months ahead for PRWeek
Get set for a silver anniversary party in NYC, PRDecoded and Purpose Awards in Chicago, followed by 40 Under 40 and the Hall of Fame, capped off by the 25th Oscars of PR in March 2024.
View ArticleSummer of women contains a few clouds
There is no room for complacency in the process of ensuring women are treated equally in society and business.
View ArticleAI hype is done: Time to embrace reality
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables — but PR pros have yet to...
View ArticleSports marketers take to the field
As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action...
View ArticleCCOs are growing in importance and upping their pay
A recent report shows compensation, team size and responsibility are on the rise in the CCO’s office — but ethnic and gender diversity are still lagging.
View ArticleA critical friend to the PR industry
As the great and good of global PR, politics, nonprofits and business gathered in NYC this week it was a wonderful chance to celebrate PRWeek’s silver anniversary in the U.S. and contemplate another 25...
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