Could PR agencies really swing a 4-day workweek?
A new study found that five-day workweeks may soon be a thing of the past.
View ArticleLessons from purposeful and creative Hall of Famers
The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.
View Article9 things for the PR agenda in 2023
After a busy and effective year for a PR industry on top of its game, there’s sure to be no slowdown in 2023 given the massive and multiple challenges ahead.
View ArticleIs your company speaking out less on contentious issues?
Are you seeing a trend of more caution and less grandstanding?
View ArticlePRWeek US starts its 25th year covering the PR industry
Through thick and thin PRWeek has tracked the fortunes of a profession that has evolved incredibly in two and a half decades.
View ArticleWe’ll all be replaced by robots eventually. But not yet.
Everybody’s getting excited about ChatGPT and the potential for the AI chatbot to accomplish extraordinary things, but it’s not yet time for the human race to hand over to the robots entirely.
View ArticleWhat’s your take on M&M’s replacing its spokescandies with Maya Rudolph?
The brand thought the spokescandies were too “polarizing.”
View ArticleThe Changemakers diversity conundrum
Diverse PR pros are invited to the ball but their dance cards are still empty.
View ArticlePfizer: Damned if you do, damned if you don’t
The pharma giant’s run-in with right-wing activist group Project Veritas demonstrates why every brand needs a plan to contend with a manufactured crisis on social media based on deliberate use of...
View ArticleQuaker, Doritos and Fast Twitch get interactive on TikTok ahead of Super...
All three brands are running contests around the big game to engage Gen Z consumers.
View ArticleHow CEO comms is shaping Capitalism 2.0
The leaders of the biggest companies in the world have realized communication is vital to plotting the next phase of capitalism and explaining to often skeptical audiences that profit needn’t be...
View ArticlePapa Johns promotes Madeline Chadwick to chief corporate affairs officer
Chadwick has worked at the pizza chain since 2018, most recently as SVP of comms and corporate affairs.
View Article2022 agency numbers were good but headwinds loom on horizon
PR continued its growth as a pivotal business function across several discipline areas but it’s not immune to the wider economic trends playing out in 2023.
View ArticleWhy PR leads on hybrid creativity
Creativity in advertising has declined in the aftermath of COVID-19, which many put down to a lack of in-person collaboration — but PR is faring better due to its agile heritage.
View ArticleGender pay gap closing, but not fast enough
PRWeek’s latest research shines a bright light on all aspects of salaries in the PR industry, but especially progress on closing one of the most egregious elements of pay.
View ArticleCelebrations of excellence and impact
From the Nasdaq stock exchange in Times Square down to Cipriani on Wall Street, PRWeek this week toasted a profession at the top of its game in high-profile fashion.
View ArticleCommon themes define PRWeek’s Women of Distinction
Women bring so many strengths to the table in leading a profession that has never been more crucial to the future of business, brands and organizations.
View ArticleHow to balance red-blooded capitalism with purposeful business
As emotions run high amid layoffs and economic uncertainty, business leaders are moderating their messaging around ESG and sustainability while staying true to their missions.
View Article9 trends to look out for in the Agency Business Report
PRWeek’s annual deep dive into the PR agency sector is almost finished and will once again be the ultimate bellwether of the industry — here is a preview of some big trends emerging from conversations...
View ArticleRemembering a top one percenter in financial communications
This week’s tribute event for David Wells highlighted his contribution to the closely knit tribe of PR professionals operating in the finance space.
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